Built on Real Challenges, Not Theory
We started ensaroiaelo in 2017 because spreadsheets kept letting businesses down. After watching too many solid companies struggle with unclear financial futures, we knew something had to change. This is how we got here.
Where It Actually Began
Back in early 2017, I was consulting for a manufacturing business in regional New South Wales. They had decent revenue, skilled workers, and strong client relationships. But their cash flow was unpredictable, and they couldn't figure out why.
Turns out, their forecasting method was basically guesswork dressed up in Excel formulas. When we rebuilt their approach from scratch, things stabilized within three months. That's when I realized how many businesses were flying blind with their finances.
ensaroiaelo grew out of that experience. We focus on teaching practical forecasting methods that work for real businesses dealing with seasonal changes, supply chain delays, and all the messy variables spreadsheets don't capture well.
What Guides Our Work
These aren't corporate values plastered on a wall. They're practical principles that shape how we teach and consult every day.
Real Scenarios Only
We teach using actual business cases from Australian companies. Our examples include supply delays, currency fluctuations, and seasonal demand shifts because that's what you'll face.
Small Group Learning
Our programs cap at twelve participants. This isn't about exclusivity—it's about having time to work through your specific forecasting challenges during sessions.
Tools That Scale
We don't teach methods that only work for large enterprises. Whether you're running a cafe or a mid-sized manufacturer, the techniques need to fit your actual resources.
Context Matters
Australian businesses face unique conditions—distance from suppliers, currency exposure, regional market dynamics. We build forecasting approaches around these realities.
Honest Limitations
No forecasting method is perfect. We teach you to recognize when predictions might be off and how to build flexibility into your planning.
Long-Term Support
Learning doesn't end when the program does. We stay available for questions as you apply these methods in your business over the following months.
Who's Behind ensaroiaelo
Briony Caldwell
Lead Forecasting ConsultantI spent eight years working in financial planning for agriculture and manufacturing businesses before starting ensaroiaelo. Most of that time was spent fixing forecasts that looked good on paper but fell apart in practice.
What frustrated me most was seeing business owners make critical decisions based on overly optimistic projections. So I started developing teaching methods that emphasize realistic scenarios and building in margin for error.
These days, I run our core forecasting programs and work directly with businesses on their planning processes. I'm also finishing a research project on seasonal cash flow management for regional enterprises.
How We've Evolved Since 2017
Started with Workshops
Ran first forecasting workshop in Tamworth with seven local business owners. Used real cash flow challenges from attendees as teaching material.
Expanded to Newcastle
Opened second location after working with manufacturers in the Hunter region. Developed industry-specific modules for production forecasting.
Pandemic Adaptations
COVID disrupted supply chains and revealed gaps in traditional forecasting. Created new methods for managing extreme uncertainty and rapid market shifts.
Remote Learning Options
Launched online programs for regional businesses that couldn't travel to our locations. Kept small group sizes to maintain quality interaction.
Current Focus
Working on specialized programs for agriculture and hospitality sectors. These industries have unique forecasting challenges that deserve targeted approaches.
